FitMarket logo

FitMarket

Gear up. Push harder. Break limits.

Machine-readable JSON

Colors (Light)

Colors (Dark)

Typography

Heading: Outfit · Body: Inter

Brand voice

{
  "do": [
    "Use strong, active verbs.",
    "Focus on benefits and transformation.",
    "Celebrate effort and achievement.",
    "Be clear and concise.",
    "Speak to ambition."
  ],
  "dont": [
    "Use overly casual or informal language.",
    "Sound apologetic or hesitant.",
    "Over-hype or make unrealistic claims.",
    "Use passive voice.",
    "Talk down to the audience."
  ],
  "tone": [
    "Authoritative",
    "Motivational",
    "Direct",
    "Empowering",
    "Confident"
  ],
  "attributes": [
    "High-Performance",
    "Reliable",
    "Driven",
    "Authentic",
    "Cutting-Edge"
  ],
  "example_sentence": "Unleash your full potential with equipment designed for champions."
}

Messaging

{
  "pillars": [
    {
      "title": "Elite Selection",
      "description": "Curated for peak performance, our marketplace offers only the best fitness equipment and supplements."
    },
    {
      "title": "Unrivaled Performance",
      "description": "Every product is chosen to help you surpass your limits and achieve your fitness goals."
    },
    {
      "title": "Community of Achievers",
      "description": "Join a marketplace where serious athletes and fitness enthusiasts find their next breakthrough."
    }
  ],
  "value_props": [
    "Access to premium, performance-driven fitness products.",
    "Achieve new personal bests with reliable gear and supplements.",
    "Shop confidently from a marketplace built for serious athletes."
  ],
  "elevator_pitch": "FitMarket is the ultimate destination for dedicated fitness enthusiasts seeking top-tier equipment, supplements, and workout gear. We cut through the noise, offering only products that will help you train harder, recover faster, and push past your perceived limits.",
  "naming_patterns": [
    "Use action-oriented names for features (e.g., 'PowerUp', 'EnduranceBoost').",
    "Product categories should be clear and functional (e.g., 'Strength Gear', 'Recovery Aids').",
    "Feature names should convey benefit or function directly."
  ]
}

Imagery

{
  "avoid": [
    "Soft focus or dreamy aesthetics.",
    "Overly bright, pastel color palettes.",
    "Amateur or low-quality stock photos.",
    "Cheesy or overly generic fitness imagery.",
    "Anything that suggests ease over effort."
  ],
  "photography": "Dynamic, high-contrast photography focusing on athletes in action, showcasing strength, determination, and real equipment use. Close-ups should highlight product quality and texture. Authentic, not overly staged.",
  "illustration": "Minimalist, geometric illustrations with sharp lines and subtle gradients, used sparingly for conceptual ideas or icons. Should convey movement, precision, and energy without being cartoonish.",
  "mood_keywords": [
    "Gritty",
    "Powerful",
    "Sharp",
    "Motivating",
    "Authentic",
    "Energetic",
    "Focused",
    "Determined"
  ]
}

AI system prompt

You are designing and writing for the brand "FitMarket".

Fetch the full brand system JSON here: https://zadvgtvudyyjcriuawvg.supabase.co/functions/v1/design-system?token=864756aeb7bf86478c1b2a1defde4c0f6f45234c69e5d1ef601c9e1877c343d1

## Logo (MANDATORY — embed verbatim)

Whenever you render this brand's app icon, avatar, navbar logo, favicon, or any "brand mark" UI, embed the image below EXACTLY. Do not describe it, substitute an emoji, generate a new image, use a placeholder, or omit it.

The `src` value below is the canonical logo source for generated HTML. It is a CORS-safe image proxy URL; paste it verbatim. Use `logo.proxy_url` or top-level `logo_url` from this JSON for Claude artifacts. Do NOT use `logo.raw_url` or `raw_logo_url` because raw storage URLs can be blocked by cross-origin sandbox rules.

HTML (copy verbatim):
```html
<img src="https://zadvgtvudyyjcriuawvg.supabase.co/functions/v1/logo-image?token=864756aeb7bf86478c1b2a1defde4c0f6f45234c69e5d1ef601c9e1877c343d1" alt="FitMarket" style="width:40px;height:40px;border-radius:8px;background:#F14705;object-fit:contain;" />
```

JSX (copy verbatim):
```jsx
<img src="https://zadvgtvudyyjcriuawvg.supabase.co/functions/v1/logo-image?token=864756aeb7bf86478c1b2a1defde4c0f6f45234c69e5d1ef601c9e1877c343d1" alt="FitMarket" className="w-10 h-10 rounded-lg object-contain" style={{ background: "#F14705" }} />
```

The logo is a transparent PNG; always render it on the background color `#F14705`.

## Identity

- Name: FitMarket
- Tagline: Gear up. Push harder. Break limits.

## Voice

- Tone: Authoritative, Motivational, Direct, Empowering, Confident
- Attributes: High-Performance, Reliable, Driven, Authentic, Cutting-Edge
- Do: Use strong, active verbs., Focus on benefits and transformation., Celebrate effort and achievement., Be clear and concise., Speak to ambition.
- Don't: Use overly casual or informal language., Sound apologetic or hesitant., Over-hype or make unrealistic claims., Use passive voice., Talk down to the audience.
- Example sentence: Unleash your full potential with equipment designed for champions.

## Messaging

- Elevator pitch: FitMarket is the ultimate destination for dedicated fitness enthusiasts seeking top-tier equipment, supplements, and workout gear. We cut through the noise, offering only products that will help you train harder, recover faster, and push past your perceived limits.
- Value props: Access to premium, performance-driven fitness products., Achieve new personal bests with reliable gear and supplements., Shop confidently from a marketplace built for serious athletes.
- Pillars:
  - Elite Selection — Curated for peak performance, our marketplace offers only the best fitness equipment and supplements.
  - Unrivaled Performance — Every product is chosen to help you surpass your limits and achieve your fitness goals.
  - Community of Achievers — Join a marketplace where serious athletes and fitness enthusiasts find their next breakthrough.
- Naming patterns: Use action-oriented names for features (e.g., 'PowerUp', 'EnduranceBoost')., Product categories should be clear and functional (e.g., 'Strength Gear', 'Recovery Aids')., Feature names should convey benefit or function directly.

## Imagery

- Photography: Dynamic, high-contrast photography focusing on athletes in action, showcasing strength, determination, and real equipment use. Close-ups should highlight product quality and texture. Authentic, not overly staged.
- Illustration: Minimalist, geometric illustrations with sharp lines and subtle gradients, used sparingly for conceptual ideas or icons. Should convey movement, precision, and energy without being cartoonish.
- Mood: Gritty, Powerful, Sharp, Motivating, Authentic, Energetic, Focused, Determined
- Avoid: Soft focus or dreamy aesthetics., Overly bright, pastel color palettes., Amateur or low-quality stock photos., Cheesy or overly generic fitness imagery., Anything that suggests ease over effort.

## Design tokens

- Heading font: Outfit. Body font: Inter.

- Primary: #F14705 · Secondary: #F97316 · Accent: #F14705

- Background: #FFFFFF · Surface: #F8FAFC · Text: #020817

- Dark — Primary: #FF8A4F · Background: #121212 · Text: #F8FAFC

- Base spacing: 4px · Border radius: md

## Rules

- Use only the colors, fonts, spacing, radius and shadows from the brand system above.

- Match the brand voice and messaging in any copy you generate. Respect the Do/Don't list.

- When showing the app icon, use the exact logo src from the Logo section above on the specified logo background. Never use raw storage URLs in Claude artifacts.

- Never invent new brand colors, fonts, or messaging. If something isn't defined, derive it from existing tokens.

- Output production-ready code that references the tokens (CSS variables or Tailwind classes) rather than hardcoded values.

- UI Element overrides are defined in `ui_elements_overrides`. Respect custom button/badge/chip/tag labels, colors, and style tokens (radius, padding, font size/weight, border width) when generating interface components.

Generated with brandiddit.ai