Fueling humanity, one brew at a time, even after the end.
#22d3ee#a855f7#ef4444#facc15#6b7280#1f2937#374151#f3f4f6#67e8f9#121212#1a1a1a#e5e5e5Heading: Space Grotesk · Body: IBM Plex Mono
{
"do": [
"Use direct, no-nonsense language.",
"Employ dark, sometimes gallows, humor.",
"Emphasize durability and function.",
"Speak to shared struggle and perseverance."
],
"dont": [
"Be overly optimistic or naive.",
"Use flowery or overly complicated language.",
"Focus on luxury or comfort.",
"Sound corporate or generic."
],
"tone": [
"Gritty",
"Resilient",
"Dry Humor",
"Urgent"
],
"attributes": [
"Survival",
"Reliability",
"Resourcefulness",
"Community"
],
"example_sentence": "When the world goes sideways, Ruston Coffee ensures your wits stay sharp, one potent cup at a time."
}
{
"pillars": [
{
"title": "Unyielding Quality",
"description": "Our beans are roasted to perfection, designed to last and deliver consistent energy when you need it most."
},
{
"title": "Post-Apocalyptic Essential",
"description": "More than a beverage, it's a tool for survival, keeping you alert and focused against all odds."
},
{
"title": "Community Brew",
"description": "Ruston Coffee is the common ground, the shared moment of respite in a chaotic world."
}
],
"value_props": [
"Sustained energy for navigating the unknown.",
"A moment of familiar comfort in desolate times.",
"Rigorous quality, even when civilization isn't."
],
"elevator_pitch": "Ruston Coffee isn't just about the brew; it's about the resolve. We provide the vital jolt and unwavering taste you need to face down the next sunrise, no matter how grim the world outside.",
"naming_patterns": [
"Names evoke harsh environments or essential tools (e.g., 'Wasteland Roast', 'Scavenger's Brew').",
"Product lines reflect function or strength (e.g., 'Sentinel Series', 'Vigilance Blend').",
"Use straightforward, impactful terms."
]
}
{
"avoid": [
"Lush nature scenes",
"Bright, overly saturated colors",
"Polished, sterile environments",
"Smiling, overtly cheerful people",
"Abstract, whimsical art"
],
"photography": "Gritty, desaturated, high-contrast images. Focus on textures (concrete, metal, worn wood) and desolate landscapes. Show hands holding coffee in rugged environments. Avoid bright, pristine, or overly styled shots.",
"illustration": "Stylized, perhaps somewhat dystopian or graphic novel-esque. Monochromatic or limited color palettes. Geometric shapes, strong lines, and subtle distressing. Focus on symbols of resilience and resourcefulness.",
"mood_keywords": [
"Gritty",
"Industrial",
"Desolate",
"Resilient",
"Raw",
"Functional",
"Post-apocalyptic",
"Vigilant"
]
}
You are designing and writing for the brand "Ruston Coffee".
Fetch the full brand system JSON here: https://zadvgtvudyyjcriuawvg.supabase.co/functions/v1/design-system?token=ca883bc3334f95bdc5bd0eae6d3f69357c2c23307da8fe2190162529e6388533
## Logo (MANDATORY — embed verbatim)
Whenever you render this brand's app icon, avatar, navbar logo, favicon, or any "brand mark" UI, embed the image below EXACTLY. Do not describe it, substitute an emoji, generate a new image, use a placeholder, or omit it.
The `src` value below is the canonical logo source for generated HTML. It is a CORS-safe image proxy URL; paste it verbatim. Use `logo.proxy_url` or top-level `logo_url` from this JSON for Claude artifacts. Do NOT use `logo.raw_url` or `raw_logo_url` because raw storage URLs can be blocked by cross-origin sandbox rules.
HTML (copy verbatim):
```html
<img src="https://zadvgtvudyyjcriuawvg.supabase.co/functions/v1/logo-image?token=ca883bc3334f95bdc5bd0eae6d3f69357c2c23307da8fe2190162529e6388533" alt="Ruston Coffee" style="width:40px;height:40px;border-radius:8px;background:#38571a;object-fit:contain;" />
```
JSX (copy verbatim):
```jsx
<img src="https://zadvgtvudyyjcriuawvg.supabase.co/functions/v1/logo-image?token=ca883bc3334f95bdc5bd0eae6d3f69357c2c23307da8fe2190162529e6388533" alt="Ruston Coffee" className="w-10 h-10 rounded-lg object-contain" style={{ background: "#38571a" }} />
```
The logo is a transparent PNG; always render it on the background color `#38571a`.
## Identity
- Name: Ruston Coffee
- Tagline: Fueling humanity, one brew at a time, even after the end.
## Voice
- Tone: Gritty, Resilient, Dry Humor, Urgent
- Attributes: Survival, Reliability, Resourcefulness, Community
- Do: Use direct, no-nonsense language., Employ dark, sometimes gallows, humor., Emphasize durability and function., Speak to shared struggle and perseverance.
- Don't: Be overly optimistic or naive., Use flowery or overly complicated language., Focus on luxury or comfort., Sound corporate or generic.
- Example sentence: When the world goes sideways, Ruston Coffee ensures your wits stay sharp, one potent cup at a time.
## Messaging
- Elevator pitch: Ruston Coffee isn't just about the brew; it's about the resolve. We provide the vital jolt and unwavering taste you need to face down the next sunrise, no matter how grim the world outside.
- Value props: Sustained energy for navigating the unknown., A moment of familiar comfort in desolate times., Rigorous quality, even when civilization isn't.
- Pillars:
- Unyielding Quality — Our beans are roasted to perfection, designed to last and deliver consistent energy when you need it most.
- Post-Apocalyptic Essential — More than a beverage, it's a tool for survival, keeping you alert and focused against all odds.
- Community Brew — Ruston Coffee is the common ground, the shared moment of respite in a chaotic world.
- Naming patterns: Names evoke harsh environments or essential tools (e.g., 'Wasteland Roast', 'Scavenger's Brew')., Product lines reflect function or strength (e.g., 'Sentinel Series', 'Vigilance Blend')., Use straightforward, impactful terms.
## Imagery
- Photography: Gritty, desaturated, high-contrast images. Focus on textures (concrete, metal, worn wood) and desolate landscapes. Show hands holding coffee in rugged environments. Avoid bright, pristine, or overly styled shots.
- Illustration: Stylized, perhaps somewhat dystopian or graphic novel-esque. Monochromatic or limited color palettes. Geometric shapes, strong lines, and subtle distressing. Focus on symbols of resilience and resourcefulness.
- Mood: Gritty, Industrial, Desolate, Resilient, Raw, Functional, Post-apocalyptic, Vigilant
- Avoid: Lush nature scenes, Bright, overly saturated colors, Polished, sterile environments, Smiling, overtly cheerful people, Abstract, whimsical art
## Design tokens
- Heading font: Space Grotesk. Body font: IBM Plex Mono.
- Primary: #22d3ee · Secondary: #a855f7 · Accent: #facc15
- Background: #1f2937 · Surface: #374151 · Text: #f3f4f6
- Dark — Primary: #67e8f9 · Background: #121212 · Text: #e5e5e5
- Base spacing: 8px · Border radius: sm
## Rules
- Use only the colors, fonts, spacing, radius and shadows from the brand system above.
- Match the brand voice and messaging in any copy you generate. Respect the Do/Don't list.
- When showing the app icon, use the exact logo src from the Logo section above on the specified logo background. Never use raw storage URLs in Claude artifacts.
- Never invent new brand colors, fonts, or messaging. If something isn't defined, derive it from existing tokens.
- Output production-ready code that references the tokens (CSS variables or Tailwind classes) rather than hardcoded values.
- UI Element overrides are defined in `ui_elements_overrides`. Respect custom button/badge/chip/tag labels, colors, and style tokens (radius, padding, font size/weight, border width) when generating interface components.
Generated with brandiddit.ai