{
  "_meta": {
    "version": "1.0",
    "generated_by": "brandiddit.ai",
    "important": "This is the COMPLETE brand design system. Apply EVERY token below — logo, colors (light + dark), typography, spacing, sizing, radius, shadows, opacity, iconography, voice, messaging, imagery — to anything you generate for this brand. Do NOT substitute defaults, invent new colors, or pick different fonts.",
    "ai_instructions": "If you only read one field, read `ai_prompt` — it is the canonical, ready-to-use system prompt for this brand. All structured tokens below are referenced from it.",
    "usage_instructions": {
      "ai_prompt": "Drop the value of `ai_prompt` directly into your system prompt. It already contains identity, voice, messaging, imagery, color and typography rules.",
      "logo": "No logo is set. Render a letter avatar using the brand's first letter on a square tile filled with the primary color.",
      "colors": "Use these exact hex values for all brand surfaces. Honor light and dark mode tokens (dark_* prefixed) when rendering in dark mode.",
      "fonts": "Load the specified Google Fonts (heading_font and body_font) and apply them — heading_font for headings, body_font for body text.",
      "tokens": "Respect spacing_scale, sizing_scale, radius_scale, shadows, and opacity_scale instead of framework defaults.",
      "iconography": "Use the specified icon_library for any icons in the generated UI."
    }
  },
  "ai_prompt": "You are designing and writing for the brand \"NoisyIgloo\".\n\nFetch the full brand system JSON here: https://zadvgtvudyyjcriuawvg.supabase.co/functions/v1/design-system?token=e879c00073f14902\n\n## Logo\n\nNo uploaded logo. Render a letter avatar showing \"N\" on a square tile filled with #121212, white text, rounded corners.\n\n## Identity\n\n- Name: NoisyIgloo\n- Personality: Playful, Friendly, Trustworthy\n\n## Voice\n\n_(not defined)_\n\n## Messaging\n\n_(not defined)_\n\n## Imagery\n\n_(not defined)_\n\n## Design tokens\n\n- Heading font: Sora. Body font: Plus Jakarta Sans.\n\n- Primary: #121212 · Secondary: #FD0001 · Accent: #FFD700\n\n- Background: #F8F9FA · Surface: #FFFFFF · Text: #121212\n\n- Dark — Primary: #FFFFFF · Background: #0F0F0F · Text: #F8F9FA\n\n- Base spacing: 8px · Border radius: lg\n\n## Rules\n\n- Use only the colors, fonts, spacing, radius and shadows from the brand system above.\n\n- Match the brand voice and messaging in any copy you generate. Respect the Do/Don't list.\n\n- When showing the app icon, use the exact logo src from the Logo section above on the specified logo background. Never use raw storage URLs in Claude artifacts.\n\n- Never invent new brand colors, fonts, or messaging. If something isn't defined, derive it from existing tokens.\n\n- Output production-ready code that references the tokens (CSS variables or Tailwind classes) rather than hardcoded values.\n\n- UI Element overrides are defined in `ui_elements_overrides`. Respect custom button/badge/chip/tag labels, colors, and style tokens (radius, padding, font size/weight, border width) when generating interface components.",
  "logo": {
    "url": null,
    "proxy_url": null,
    "raw_url": null,
    "data_uri": null,
    "usage": null,
    "fallback": {
      "type": "letter_avatar",
      "letter": "N",
      "background_color": "#121212",
      "text_color": "#FFFFFF"
    }
  },
  "id": "e9198fc2-7f80-48af-8e3a-b6d69792984a",
  "name": "NoisyIgloo Design System",
  "brand_name": "NoisyIgloo",
  "industry": null,
  "brand_personality": [
    "Playful",
    "Friendly",
    "Trustworthy"
  ],
  "primary_color": "#121212",
  "secondary_color": "#FD0001",
  "tertiary_color": "#00E0FF",
  "accent_color": "#FFD700",
  "neutral_color": "#4A4A4A",
  "background_color": "#F8F9FA",
  "surface_color": "#FFFFFF",
  "surface_elevated_color": "#FFFFFF",
  "surface_muted_color": "#E9ECEF",
  "border_color": "#121212",
  "text_color": "#121212",
  "success_color": "#AEE9D1",
  "warning_color": "#FFD979",
  "error_color": "#FED3D1",
  "info_color": "#B4E1FA",
  "link_color": "#FD0001",
  "link_hover_color": "#C40001",
  "focus_ring_color": "#00E0FF",
  "hover_opacity": 0.9,
  "active_opacity": 0.8,
  "disabled_opacity": 0.5,
  "dark_primary_color": "#FFFFFF",
  "dark_secondary_color": "#FF3334",
  "dark_tertiary_color": "#52EBFF",
  "dark_accent_color": "#FFE033",
  "dark_neutral_color": "#A0A0A0",
  "dark_background_color": "#0F0F0F",
  "dark_surface_color": "#1A1A1A",
  "dark_surface_elevated_color": "#2D2D2D",
  "dark_surface_muted_color": "#252525",
  "dark_border_color": "#3D3D3D",
  "dark_text_color": "#F8F9FA",
  "dark_success_color": "#1C3829",
  "dark_warning_color": "#3D2E14",
  "dark_error_color": "#3B1C1C",
  "dark_info_color": "#1C2E3D",
  "dark_link_color": "#FF3334",
  "dark_link_hover_color": "#FF5C5D",
  "dark_focus_ring_color": "#52EBFF",
  "heading_font": "Sora",
  "body_font": "Plus Jakarta Sans",
  "typography_scale": {
    "h1": {
      "size": 48,
      "weight": 800,
      "lineHeight": 1.1
    },
    "h2": {
      "size": 36,
      "weight": 800,
      "lineHeight": 1.2
    },
    "h3": {
      "size": 28,
      "weight": 700,
      "lineHeight": 1.2
    },
    "h4": {
      "size": 22,
      "weight": 700,
      "lineHeight": 1.3
    },
    "h5": {
      "size": 18,
      "weight": 700,
      "lineHeight": 1.4
    },
    "h6": {
      "size": 16,
      "weight": 700,
      "lineHeight": 1.4
    },
    "body": {
      "size": 16,
      "weight": 400,
      "lineHeight": 1.6
    },
    "code": {
      "size": 14,
      "weight": 400,
      "lineHeight": 1.5
    },
    "link": {
      "size": 16,
      "weight": 600,
      "lineHeight": 1.6
    },
    "label": {
      "size": 14,
      "weight": 600,
      "lineHeight": 1.2
    },
    "caption": {
      "size": 12,
      "weight": 500,
      "lineHeight": 1.4
    },
    "overline": {
      "size": 11,
      "weight": 700,
      "lineHeight": 1.2,
      "letterSpacing": 1.5
    },
    "bodySmall": {
      "size": 14,
      "weight": 400,
      "lineHeight": 1.5
    }
  },
  "base_spacing": 8,
  "spacing_scale": [
    4,
    8,
    16,
    24,
    32,
    48,
    64,
    80,
    120,
    160
  ],
  "sizing_scale": {
    "lg": 64,
    "md": 48,
    "sm": 32,
    "xl": 96,
    "xs": 16,
    "2xl": 128
  },
  "border_radius": "lg",
  "radius_scale": {
    "lg": 12,
    "md": 8,
    "sm": 4,
    "xl": 20,
    "2xl": 32,
    "full": 9999,
    "none": 0
  },
  "shadows": {
    "lg": "0 12px 24px rgba(0,0,0,0.15)",
    "md": "0 4px 8px rgba(0,0,0,0.1)",
    "sm": "0 2px 4px rgba(0,0,0,0.05)",
    "xl": "0 20px 40px rgba(0,0,0,0.2)",
    "2xl": "0 30px 60px rgba(0,0,0,0.25)",
    "none": "none",
    "inner": "inset 0 2px 4px rgba(0,0,0,0.06)"
  },
  "opacity_scale": {
    "0": 0,
    "5": 0.05,
    "10": 0.1,
    "20": 0.2,
    "25": 0.25,
    "30": 0.3,
    "40": 0.4,
    "50": 0.5,
    "60": 0.6,
    "70": 0.7,
    "75": 0.75,
    "80": 0.8,
    "90": 0.9,
    "95": 0.95,
    "100": 1
  },
  "icon_library": {
    "url": "lucide.dev",
    "name": "Lucide Icons",
    "description": "A modern, consistent icon library with clean strokes and excellent readability. Supports customizable size and stroke width for flexible usage across UI contexts."
  },
  "logo_url": null,
  "logo_proxy_url": null,
  "raw_logo_url": null,
  "logo_background_color": null,
  "logo_foreground_style": "white",
  "logo_source": null,
  "created_at": "2026-01-31T15:15:05.319974+00:00",
  "updated_at": "2026-02-12T23:59:46.468513+00:00",
  "share_token": "e879c00073f14902",
  "tagline": null,
  "brand_voice": null,
  "messaging": null,
  "imagery": null,
  "ui_elements_overrides": {}
}